Questionnaire and Results (from potential target audience)

This week I did a questionnaire to give out to the local area of Lambeth. The purpose of this is to find out which age group my target audience should be and which name would they prefer for  my newspaper. As well as how much they are willing to pay for a local newspaper. I am aware that I can create charts in different programs such as Microsoft PowerPoint however, I decided to use Microsoft Excel as this helped me more to analyse the information and visual data of my result. In general I just found it easier to use MS excel when it comes to analysing numerical results/data.

1.       Please tick your age group.

15-22 years old              _____

23-30 years old              _____

31-37 years old              _____     

38-45 years old               _____

45 years old and over    _____

2.       Which name would you prefer for a local newspaper?

Lambeth Times       _____

Lambeth Press        _____

Lambeth Daily         _____

Lambeth Gazette    _____

3.       How much should a local newspaper cost?

35p    ___

45p   ___

55p   ___

65p   ___

From my questionnaire I found out that ages 31 to 37 years old are my main  target readers as they are the ones that are most interested in reading a local newspaper. This is followed by 23-30 years old; I believe that this is also the 'working class' group and maybe mostly parents. The least interested are the teenagers I am aware that teens now a days are interested in technology, music and their social life, so maybe this are the main reasons why this age group shouldn't be my main target audience.

My local newspaper is going to be called 'Lambeth Press' as you can see from the questionnaire result there's more than half of the people that preferred the name. The least ones according to my results are ' Lambeth Times' and 'Lambeth Gazette' so I will definitely not be using those.

Nearly 60 percent of the people I asked chose 45p and I agree with them because I think this price is just enough; it's not too cheap yet not too expensive and it's still affordable. The least one with a 7 percent is '65p' and I totally understand why, especially now that we are just slowly coming out of recession.